Track enquiries – not just clicks

We track form submissions, calls and bookings in line with your cookie consent settings, so your ads optimise for real enquiries.

What you get

A number you can trust

Enquiries per channel and campaign, measured the same way in GA4 and in your ad account.

Ads that learn the right thing

Google Ads gets signals about real enquiries instead of page views and clicks.

Consent that works

Consent Mode v2 connected to your cookie banner, in line with Google’s requirements for advertising in the EU.

Two levels, fixed price

Best first step

Tracking Audit

SEK 5,900
fixed price, excl. VAT

For you if you have tracking but don’t trust it.

Included
• Review of GA4, Tag Manager and conversions
• Check of cookie banner and Consent Mode v2
• GA4 ↔ Google Ads and Search Console connection
• Report with a prioritised action list
• 30-minute walkthrough by video call
Not included
• Fixing the issues (included in Lead Tracking Setup)
• Review of ad content or budgets
Delivered within 5 working days of access. The price is credited if you order Lead Tracking Setup within 30 days.
Order a Tracking Audit
Main service

Lead Tracking Setup

From SEK 16,500
excl. VAT

For you if you advertise and want to know what brings in enquiries.

Included
• Tracking Audit + action plan
• GA4 and Tag Manager, set up or cleaned up
• Consent Mode v2 with your existing cookie banner
• Up to 3 types of enquiry (e.g. form, call, booking)
• Conversions to Google Ads and Meta Pixel
• A report page in Looker Studio
• Testing, documentation and a 45-min handover
Not included
• Server-side tracking and Meta CAPI (quoted separately)
• Cookie tool licence
• Ad management and campaign optimisation
• E-commerce tracking
Delivered in 2–3 weeks. More enquiry types or websites: quote on request.
Book a 15-min call

A good fit if

✓ You get customers through forms, phone calls or online booking
✓ You advertise on Google or Meta — or are about to start
✓ Your website runs on Webflow, WordPress or similar and you can give admin access
✓ Someone on your side can make decisions and answer questions within a couple of days

How it works

1. Call, 15 min.
We check whether it’s a good fit and which level you need.
2. Access & review.
You give us read access. We map what’s already in place.
3. Implementation & testing.
We build, test every enquiry type and verify it in the ad account.
4. Handover.
Walkthrough, documentation and a report page.
Kim, founder of PixelLab

You talk to the person who does the work

Kim has worked with web, SEO and tracking for over ten years — from GA4 and Tag Manager to development in Webflow, WordPress and React. No middlemen, no juniors learning on your account.

Frequently asked questions

Can you guarantee more leads?

No. We guarantee that you can see which channels bring in enquiries and that the ad platforms get the right signals. What you do with the insights determines the results.

Do we have to change our cookie banner?

Usually not. We connect Consent Mode v2 to the one you have. If yours doesn’t support it, we’ll recommend an alternative.

We already have an agency running our ads.

Great. We set up the tracking and document it so your agency can keep working with better data.

What happens after delivery?

You own everything. If you want someone to keep an eye on things over time, website and tracking management is available from SEK 4,500/month.

Do you know what brings you customers?

Start with a Tracking Audit or book a 15-minute call. You’ll get an answer within 24 hours.