For Modern Clinics

A Website Built for More Bookings

AestheticOS helps clinics collect inquiries, follow up on leads and create clearer patient journeys through a modern website built for structure, visibility and long-term growth.
How It Works
Common Challenges

Fast Follow-Up Makes a Big Difference

When customers submit an inquiry, they expect a quick response. Without a clear follow-up structure, clinics risk losing both leads and bookings. AestheticOS creates a more automated and structured flow for inquiries, follow-up and patient communication — without changing how your clinic works today.
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Inquiries

Come from multiple channels and contact points.
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Follow-Up

Is handled manually as part of daily operations.
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Measurability

It becomes difficult to understand what actually drives new patients.
Patient Flow & Follow-Up

How the Flow Behind the Website Works

Inquiries are collected within a clear flow — from the first visit to follow-up and booking.
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The Visitor Finds the Right Treatment

Visitors can read about treatments and send an inquiry directly from the page.
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The Inquiry Is Submitted and Organized

All information is submitted through forms and connected to the correct treatment and patient flow.
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The Clinic Receives Everything Directly

The clinic receives the inquiry by email and can follow up as usual — without new systems or routines.
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Everything Becomes Measurable

Inquiries, booking clicks and treatments can be tracked to provide better insights over time.
Clearer Structure

This Makes Everyday Work Easier

• Inquiries are organized into a clear workflow
• Faster follow-up with new patients
• Clearer structure for leads and follow-up
Easy Implementation

Continue Working the Way You Already Do

You continue working as usual:

Receive inquiries, contact the patient and book appointments in your existing system.

• Clearer workflows
• Faster follow-up
• Better visibility into incoming leads
Build on Your Existing Booking Solution

Already Using an Online Booking System?

The system can be built around your existing booking flow — with your own website, trackable links and better insights into what drives new patients.

• Your own digital presence
• Trackable booking flows
•  Better insights into traffic and inquiries
Built as One Connected System

More Than Just a Standard Clinic Website

Eir Aesthetics is a demo clinic built on AestheticOS — where the website, inquiries, follow-up and measurability work together within a clear and structured workflow.
View Example
Developed by PixelLab

Built for Modern Clinics and Long-Term Growth

AestheticOS is developed by PixelLab with a focus on clearer patient journeys, better follow-up and a simpler digital workflow for modern clinics.
Go to PixelLab
Implementation & Onboarding

A Complete Workflow Adapted to Your Clinic

We set up the entire workflow — from website and forms to tracking and follow-up — tailored to your business and ready to use immediately.
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setup

Website, tracking and forms are configured into a complete workflow.
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Customization

Structure, treatments and content are adapted to your clinic.
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Launch

After review and testing, everything is ready to use immediately.
Simplified Management for Your Clinic

We Handle the Technical Side

• Hosting and technical operations
• Tracking, forms and lead workflows
• Support and ongoing improvements
Clear Insights

Full Visibility into Leads and Results

• Website traffic
• Clicks to booking pages
• Conversion from visitor to lead
For Modern Clinics

Clearer Patient Journeys and Easier Follow-Up

Clinics and aesthetic businesses use AestheticOS from PixelLab to create clearer patient journeys, stronger digital visibility and more structured follow-up over time.
“We used to lose inquiries and struggled to follow up on everything. Now we have a much clearer workflow and can focus more on patients instead of administration.”
Johan Lindgren
Operations Manager, Laser Clinic
Verksamhetsansvarig, Laserklinik
Very easy to get started. We didn’t need to change the way we work or learn a new system — everything works directly through email and our existing routines.
Markus Ekström
Clinic Owner, Aesthetics
We now receive significantly more inquiries than before, and the follow-up process is much easier to manage. It saves time and allows us to work more systematically with new patients.
David Berg
Clinic Manager, Private Practice
Every New Booking Follows a Clear Workflow

Frequently Asked Questions Before You Decide

Everything you need to understand how the system works in practice — and whether it is the right fit for your clinic.
How does the pricing work?
AestheticOS is delivered as a complete solution tailored to your clinic, with implementation, hosting and ongoing support included.

This includes:

* The entire website
* Forms and follow-up workflows
* Tracking and analytics
* Hosting, maintenance and support

The setup is adapted to how your clinic works today and the goals you have for your digital presence.
What does it cost?
For most clinics, the investment for a new digital platform ranges between €3,000–€5,200 or approximately $3,300–$5,700 USD, depending on the setup, content and functionality.

Ongoing plans start from €220/month or approximately $240/month USD, depending on scope and level of support.

The setup is tailored to your current structure, your goals and how your clinic operates today.
Am I committing to anything?
No.

AestheticOS is designed as a long-term solution where you should feel that the system continues to create value over time — not that you are locked into a complicated setup.

The goal is a stable and simple digital solution that can evolve together with your clinic and business.
Do we need to change booking systems?
No.

The system works regardless of whether you:

• Book appointments via email
• Use your own booking system
• Or work through third-party booking platforms

You can continue working exactly the way you do today.
Do we need to work in a new system?
No.

You continue to:

• Receive inquiries
• Contact the patient
• Handle bookings

The system simply ensures that:

• Nothing gets lost
• Responses happen faster
• Everything becomes measurable

→ Nothing new to learn.
What happens when someone submits an inquiry?
Three things happen immediately:

• You receive an email with all the information
• The customer receives an automatic response
• The inquiry is logged and becomes trackable

This helps you respond faster and gain better control over incoming inquiries.
How quickly can we get started?
Most clinics can be up and running within one to two weeks, depending on the scope and content.

PixelLab handles the entire implementation:

• Website and structure
• Forms and patient workflows
• Tracking and analytics
• Technical setup and launch

Your main contribution is providing content, images and feedback before the website goes live.
What is the difference compared to a regular website?
A regular website displays information.

With AestheticOS:

✔ Generates inquiries
✔ Follows up automatically
✔ Measures what leads to bookings

It is built for results — not just an online presence.
How do we know it works?
You gain clearer insight into how the website is used and what actually drives inquiries and bookings.

• Number of visitors
• Number of inquiries
• Clicks through to booking
• Conversion from visitor to lead

This makes it easier to understand what is working well, what can be improved and how your digital presence evolves over time.
Is this suitable for all clinics?
AestheticOS is best suited for clinics that:

• Want to create a clearer workflow for inquiries and bookings
• Currently manage inquiries through email or manual follow-up
• Want better structure, measurability and insight into what drives new patients
• Are looking for a modern website without having to manage the technical side themselves

It is less relevant for businesses that already operate with advanced CRM systems or have a fully developed internal lead and follow-up workflow.
What happens if we already receive inquiries today?
In that case, AestheticOS can help you create better structure around what is already working today.

Many clinics already receive inquiries — but lack clear follow-up, measurability or a simple overview of what actually drives new patients.

AestheticOS helps you:

• Organize inquiries into a clearer workflow
• Follow up faster and in a more structured way
• Gain better insight into which channels and treatments drive results

→ You continue working exactly as you do today — but with better structure and clearer follow-up behind the scenes.
NEXT STEP FOR YOUR GROWTH

Book a Review of Your Current Setup

We review your current website, booking flow and digital structure — and show how the system can be implemented for your clinic.
Fill Out the Form

Developed by PixelLab

Digital studio